FASHION WEEK – 7 THE MOST FAMOUS FASHION DESIGNERS
Coco Chanel
Gabrielle Bonheur “Coco” Chanel began her career as a fashion designer in 1909. In her small shop, Chanel offered an alternative style of dress: men's pullover sweaters, sailor jackets, and straight skirts. The new working costume was a success and so was Chanel.
Chanel was often inspired by the everyday clothes worn by working people around her, borrowing from a mechanic's blouse, a ditchdigger's scarf, and the white collar and cuffs of a waitress for ideas.
The first designer to use wool jersey in women's wear, Chanel revolutionized the textile industry. Originally, the fabric had been produced to use in men's underwear, but men found it too "scratchy." However, the jersey appealed to Chanel who found it perfect for the kind of comfortable and understated apparel she had in mind.
Until her retirement in 1939, Chanel was the one of the world's most influential pre-war designers. Her retirement was not permanent, however.
In 1953 she was prompted into a comeback by her distaste to postwar fashion. In opposition to the cinch-waisted, full-skirted styles being presented by Dior and other designers, she reintroduced her simple, comfortable shapes.
By 1959, her famous Chanel Suit had become the "uniform" of well dressed women all over the world.
Chanel died in 1971 at the age of 88, but under the talented designer Philipppe Guiborge, her business continued producing clothes which reflect the classic look of Chanel.
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